Résumé : Medical expenditure is perceived as a major obstacle for people wanting to access healthcare services in general, and in particular periodic general health examinations (GHE). However, the extant literature concerning expenditure on periodic health examinations in Vietnam is rather scarce and lacking in specific figures. Therefore, this article aims to examine the price people are willing to pay to take GHE periodically. From analyzing a dataset of 2,068 subjects collected from Hanoi and its vicinities, our study confirms that demographic factors (gender, job status, marital status) and socioeconomic factors (health insurance, low belief in healthcare quality and perceptions on public’s health status) have significant effects on GHE fees. The probability of people accepting to spend a larger sum (>VND2mn) for periodic GHE is relatively low (<24%), and it appears that people are eager to benefit more from health insurance, and tend to spend less when being insured. Also, the skepticism towards the quality of health care services reduces the likelihood to accept higher medical expenses. On the other side, job and marital status all boost the demand on monitoring health status of individuals, thence, impacting positively on people’s willingness to pay for a physical exam.