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Implications of the learning curve for the diffusion of new consumer durables

par De Palma, André ;Droesbeke, Fernand ;Lefèvre, Claude
Référence International Journal of Systems Science, 18, 6, page (997-1005)
Publication Publié, 1987

Article révisé par les pairs

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Résumé :

In the Bass diffusion model of new consumer durables, it is assumed that the potential adopter population remains constant over time. Quite often, however, the potential market does in fact depend on the selling price, which is itself affected by learning-curve cost declines. In this paper, we incorporate these two factors in the Bass model, and we look at the implications of learning phenomenon for the diffusion process when a full-cost pricing strategy is adopted by a monopolist. © 1987 Taylor & Francis Group, LLC.