Titre:
  • Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness
Auteur:Rothenberger, Sandra
Statut de publication:Publié, 2015-05-07
series:Working Papers CEB, 15-008
Sujet CREF:Economie
Sujet JEL:Marketing
Volumes/pages:38 p.
Mots-clés:Price fairness
Price fairness
Satisfaction
Attitudinal loyalty
Price sensitivity
Langue:Anglais
Identificateurs:RePEc:sol:wpaper:2013/200240