Article révisé par les pairs
Titre:
  • One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
Auteur:Brunk, Katja H.; Blümelhuber, Christian
Informations sur la publication:Journal of business research, 64, 2, page (134-141)
Statut de publication:Publié, 2011-02
Sujet CREF:Marketing et publicité
Mots-clés:Consumer perceived ethicality (CPE)
Corporate ethics
Corporate social responsibility (CSR)
Ethical consumption
Perception and impression formation
Qualitative research
Sustainable consumption
Note générale:SCOPUS: ar.j
Langue:Anglais
Identificateurs:urn:issn:0148-2963
info:doi/10.1016/j.jbusres.2010.02.009
info:pii/S0148296310000524
info:scp/78650308939