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The impact of the general consumption products packaging colour on consumer perception

par Delaby, Valérie ;Pohl, Sabine ;Balikdjian, Alexandra
Référence International confederation of the advancement of behavioural economics and economic psychology (Exeter, UK)
Publication Non publié, 2011

Poster de conférence

• Détails

Titre:	The impact of the general consumption products packaging colour on consumer perception
Auteur:	Delaby, Valérie; Pohl, Sabine; Balikdjian, Alexandra
Informations sur la publication:	International confederation of the advancement of behavioural economics and economic psychology (Exeter, UK)
Statut de publication:	Non publié, 2011
Sujet CREF:	Psychologie du travail
Langue:	N/A