par Delaby, Valérie ;Balikdjian, Alexandra ;Pohl, Sabine
Référence The Impact of the General Consumption Products Packaging Colour on Consumer Perception, Lea, David Crelley, David Modic, Alex Butler and David Gordon, Exeter,UK
Publication Publié, 2011
Référence The Impact of the General Consumption Products Packaging Colour on Consumer Perception, Lea, David Crelley, David Modic, Alex Butler and David Gordon, Exeter,UK
Publication Publié, 2011
Partie d'ouvrage collectif
Titre: |
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Auteur: | Delaby, Valérie; Balikdjian, Alexandra; Pohl, Sabine |
Informations sur la publication: | The Impact of the General Consumption Products Packaging Colour on Consumer Perception, Lea, David Crelley, David Modic, Alex Butler and David Gordon, Exeter,UK |
Statut de publication: | Publié, 2011 |
series: | Washington singer Press |
Sujet CREF: | Psychologie économique et commerciale |
Psychologie du travail | |
Langue: | N/A |